Selected Work
Case studies, visual design, and client projects - from UX strategy and e-commerce platforms to print, brand identity, and illustration.
Work & Projects
Figma Wireframing · Vendor Coordination · Enterprise Integration · Brand Compliance
Wireframing, multi-vendor coordination, and Punchout-to-Ariba integration - managing UX and enterprise procurement implementation simultaneously across four external organizations.
— MAIN CASE STUDY
Enterprise Platform Conversion for Coke Consolidated
Information Architecture · UX Audit · SEO · Conversion Optimization
Diagnosing five layers of UX friction - navigation, templates, product pages, filtering, and SEO - and rebuilding the experience systematically to drive self-service conversation.
— Deep dive - ux audit
Redesigning a Cluttered Web-to-Print Platform
UX Strategy · WooCommerce · Project Management · Figma · E-Commerce
Building and converting a print-on-demand platform end-to-end — from early template development through a full enterprise rebrand for Coke Consolidated, generating $151K+ in revenue with 130% YoY growth.
— MAIN CASE STUDY
From Web-to-Print to Enterprise E-Commerce
Case Studies
SELECTED WORK
End-to-end projects - the problems I identified, the decisions I made, and the results that followed.
Design and production of print-ready artwork across a range of physical formats - yard signs, posters, and flyers - created for WooCommerce store fulfillment and client campaigns.
Print Product Design - Signs & Promotional Materials
PRINT DESIGN · PRODUCT MOCKUPS · WOOCOMMERCE
Full brand identity for a new landscaping business - from initial sketches through logo design, color system, and print deliverables including business cards, letterhead, and a tri-fold brochure.
Prater Landscaping - Brand Identity
BRAND IDENTITY · PRINT · FREELANCE
Illustration · Book Design · Freelance
Reincarnation - Novel Cover for Jake Brown
Illustrated front and back cover design for an independently published novel. Cosmic landscape illustration spanning multiple environments - cityscape, mountains, forest - unified by a glowing infinity motif.
Print · Event Design · Ongoing Client
Epiphany Lutheran Church — Women's Christmas Dinner Series
Three years of consistent event design - flyers, tickets, and brochures - developing a unique visual theme each year for an annual dinner of 80+ attendees. Each year's suite maintained brand consistency across print formats while introducing a fresh seasonal identity.
Visual Design
GRAPHIC & VISUAL WORK
Print, brand, illustration, and editorial work - craft across channels and clients.
A body of digital illustration spanning commercial NFT work for Roman Atwood's Smile More brand and original National Park series artwork - created across Procreate, Photoshop, and Illustrator.
Digital Illustration Work - Procreate & Adobe CC
DIGITAL ILLUSTRATION · PROCREATE · ADOBE CC
Illustrator
InDesign
Photoshop
Prepress
Print Production
Logo design, brand identity systems, event collateral, editorial layouts, and print production - from concept through prepress and press-ready files.
Brand & Print Design
WooCommerce
WordPress
HTML/CSS
SEO
End-to-end WooCommerce platform management - from catalog architecture and product page design through checkout optimization and SEO.
E-Commerce & Web
Figma
Wireframing
User Flows
UX Audit
Information architecture, user flows, wire framing, and conversion optimization. Designing experiences that reduce friction and serve the people using them.
UX Design & Strategy
Capabilities
WHAT I DO
A complete picture of the skills and disciplines behind the work above.
Open to UX design, web design, and graphic design roles. Available for freelance projects.