Nutis Press · The Media Captain · TradeCentric · Ariba · CONA
Consolidated UX & Marketing
OUTCOME
Figma · WooCommerce · TradeCentric · Ariba · Adobe CC
TOOLS
September 2023 – May 2024 · Ongoing
TIMELINE
Web Design Manager / Project Manager
MY ROLE
Case Study 03 · Deep Dive · Enterprise Integration
Wireframing, multi-vendor coordination, and Punchout-to-Ariba integration — managing UX and enterprise procurement implementation simultaneously across four external organizations.
Enterprise Platform Conversion for Coke Consolidated
OVERVIEW
More than a redesign — a full platform conversion with enterprise integration
Most UX projects involve designing for end users. This one involved designing for end users while simultaneously managing an enterprise procurement integration, coordinating across four external organizations, and working within a major brand's design system — all with a part-time developer and a hard launch deadline.
From September 2023 to May 2024, I led the conversion of the company's existing web-to-print platform into a fully branded e-commerce store for Coke Consolidated — one of Nutis Press's largest supplier clients.
Pricing Control
Consolidated needed the ability to manage and adjust pricing on their end across product types and quantities, independent of the platform's standard catalog.
Punchout-to-Ariba Integration
All orders had to flow through Ariba via purchase order — no card checkout. A full Punchout integration was required.
Pre-Approved Artwork Templates
Products built from Consolidated-supplied brand assets as customizable templates staff could personalize within brand guidelines.
Branded Web Store
A fully Consolidated-branded storefront — their colors, typography, and visual language throughout, in compliance with their internal UX team's standards.
The Brief
What Consolidated needed — and why it was more complex than it sounds
Consolidated wanted a dedicated web store to submit branded artwork, set up customizable product templates, and process purchase orders through their existing enterprise procurement system. The devil was in the last requirement.
The UX Challenge
Designing for a completely different user
The original platform was built for small business owners. The Consolidated store was built for procurement and marketing staff inside a large organization. These are fundamentally different users with different mental models — and that difference shaped every design decision.
Small business owners are budget-conscious and exploratory. They browse, they compare, they want to feel like they're getting it right. Enterprise procurement staff are speed- and compliance-focused. They know what they need. They want to find it, customize it within brand rules, and get it out the door without thinking about it.
I created Figma wireframes for the new site structure before a single line of code was written — serving as both a development spec and a tool for early conversations with Consolidated's UX and Marketing team. Reducing decisions, surfacing brand-approved defaults, and minimizing the path from login to purchase order became the design north star.
Figma wireframes created before development began.
From wireframe to final implementation.
The print manufacturer and platform owner. I led UX, brand compliance with Consolidated, template design, product setup, and project coordination across all parties.
Nutis Press
Manufacturer · Platform Owner
Developer responsible for technical implementation of the Punchout connection on the store side. Limited to 10 hours per week for our account, requiring tight scoping, clear specs, and disciplined prioritization.
The Media Captain
Developer · Technical Implementation
Middleware provider managing the Punchout connection between the store and Ariba — handling the translation layer between two very different systems and protocols.
TradeCentric
Middleware · Punchout Translator
Ariba was the procurement destination for all purchase orders. CONA — Consolidated's IT and systems partner — handled procurement system configuration, security review, and final approvals.
Coke Consolidated (Ariba)
Client · Procurement & IT
I organized and ran coordination calls across all four parties. My job wasn't to be the most technical person in the room — it was to ensure everyone understood what the others needed, that nothing fell through the gaps, and that decisions got made rather than deferred.
Consolidated required all purchase orders to flow through Ariba via a Punchout integration — a protocol allowing an external web store to connect to a buyer's procurement system. This was new territory. My job was to learn it, own the coordination, and keep all parties moving toward the same deadline.
Coordinating across four organizations to wire a store to an enterprise system.
The Integration Challenge
LAUNCH
The final Consolidated store — branded, integrated, live.
The final Consolidated store — homepage, product browsing, and customization experience.
A beautifully designed store that can't connect to a client's procurement system isn't a solution. A Punchout integration that works but feels like a different product than the brand is half a solution. The work is holding all of it together at once — and making sure the person placing the order at the end of it all has an experience that feels effortless, regardless of the complexity behind the scenes.
"Enterprise UX work isn't just about the interface. It's about understanding the systems — technical, organizational, and human — that the interface has to live inside."
KEY TAKEAWAY
A beautifully designed store that can't connect to a client's procurement system isn't a solution. A Punchout integration that works but feels like a different product than the brand is half a solution.
The work is holding all of it together at once — and making sure the person placing the order at the end of it all has an experience that feels effortless, regardless of the complexity behind the scenes.
Holding all of it together at once.
Reflection