$151K+ revenue · 130% YoY growth · 2.3× order volume
OUTCOME
Figma · WooCommerce · Fancy Product Designer · Adobe CC · HTML/CSS
TOOLS
January 2022 – Present
TIMELINE
Prepress Designer → Web Design Manager
MY ROLE
Case Study 01 — Main
Building, Owning, and Transforming a Print-on-Demand Platform
From Web-to-Print to Enterprise E-Commerce
OVERVIEW
A three-year journey from the press room to platform ownership
When I joined Nutis Press in January 2022 as a Prepress Graphic Designer, the company had an idea for a web-to-print platform — a self-service site where customers could customize and order printed products without a sales rep in the middle. The vision was there. The execution wasn't.
Over the next three years, I went from learning the presses in the back to owning the platform end-to-end, earning a promotion to Web Design Manager, and ultimately leading the conversion of that platform into a fully branded enterprise web store for one of the company's largest clients: Coke Consolidated.
NO PRODUCT MOCKUPS
Customers had no visual reference for what they were actually buying — just a flat template editor with no finished-product context.
Poor Navigation
A flat, undifferentiated menu structure made it nearly impossible to browse the catalog logically. No hierarchy, no grouping, no clear path.
​
No SEO Foundation
Every product page was essentially invisible to search engines — no descriptions, no tags. Organic discovery wasn't happening.
Cluttered Templates
Too many interactive elements made customization overwhelming rather than empowering, especially for non-designers.
Weak Product Listings
Missing attributes, descriptions, and filtering meant customers couldn't make informed decisions or narrow results.
​
Thin Template Library
A limited range of product templates restricted the platform's potential customer base and made the catalog feel underdeveloped.
The Problem
A platform with potential and serious UX debt
The platform had the technical infrastructure in place but was failing at the most fundamental level: customers couldn't find what they needed, couldn't understand what they were looking at, and couldn't complete an order without friction.
The original platform — before redesign.
Product templates built during the Prepress phase.
May 2024 — Launch + Ongoing
Operational ownership
Processed orders, managed artwork submissions, tracked product performance, and collaborated with Consolidated on catalog pruning to improve discoverability.
5
Sep 2023 – Apr 2024 — Consolidated Conversion
Enterprise platform build
Led the end-to-end conversion into a Coke Consolidated branded e-commerce store. Figma wireframes, vendor coordination across four organizations, Punchout-to-Ariba integration, brand compliance with Consolidated's UX team.
4
Jun 2023 — Promoted to Web Design Manager
Platform overhaul and SEO foundation
Rebuilt information architecture, navigation, product pages, and checkout flows across 30+ page types. Applied SEO descriptions and tags across 400+ products. Revenue and order volume began climbing.
3
Early 2022 — Self-Directed Platform Work
Identifying gaps and building the foundation
Used available time to document UX problems, build the foundational template library across industries, and test the customization layer — learning both the design and production sides of every product.
2
Jan 2022 — Hired as Prepress Designer
Learning the production side
Learned digital, screen, and offset print methods. Proofed customer files and established preflight QA procedures that reduced press-stage production errors.
1
My Journey
Earning the role by doing the work first
I wasn't asked to improve the platform. I saw problems I could fix and an opportunity I wanted to be part of — so I started working on it in whatever time was available.
The Punchout-to-Ariba integration flow.
Figma wireframes created before development began.
Converting a web-to-print platform into an enterprise web store
The Consolidated Conversion
The final Consolidated store — homepage, product browsing, and customization experience.
$9,763
Peak monthly avg revenue (from $4,251)
30+
Page types redesigned
400+
Products with applied SEO
2.3x
Increase in order volume
130%
Year-over-year revenue growth
$151K+
Total Platform revenue
Three years of work, reflected in the numbers
RESULTS
I'm a designer who finds the problem before anyone asks, and sees it through until the numbers prove it out.
The second version was the Coke Consolidated store — a ground-up enterprise build with real procurement integration, real brand compliance requirements, and real stakes. $151K in platform revenue and a 130% year-over-year growth rate are the receipts.
The first version was self-directed. No one asked me to rebuild the navigation, write 400 product descriptions, or design a template library from scratch. I did it because the platform wasn't working and I knew how to make it better.
"I built this platform twice — once to prove I could, and once because a major client needed it to work"
KEY TAKEAWAY