Enterprise e-commerce, structured testing and QA, and information architecture. Case studies covering the full arc of UX thinking: identifying real problems, prioritizing them, and shipping fixes across technical and organizational boundaries.
Three years from prepress designer to platform lead — a self-directed UX audit, a systematic rebuild across six layers of friction, and a Punchout-to-Ariba integration coordinating four organizations to ship Meridian Beverage Co.'s B2B procurement store.
The unglamorous core of product work: I audited a live customizer until it was reliable, built the attribute, tag, and SEO architecture that organized hundreds of products, then drove the artwork, templates, and enterprise-integration testing that readied it for scale.
I reproduce problems precisely, trace them to their downstream consequence, and document them so a developer can act. Where I don't have outcome data, I say so rather than invent it.
Information architecture, attribute systems, and content frameworks are invisible when they work. Building that quiet structure is the part of product design I reach for first.
Enterprise UX lives inside technical, organizational, and human systems. My job is making sure nothing falls through the gaps between them — and that decisions get made, not deferred.
Before the platform work, I hand-coded responsive layouts to understand how a design actually behaves across screens. This restaurant site — a build from my design coursework — uses a single fluid HTML/CSS layout that reflows from desktop to phone, so the same content stays usable at any width. Knowing what the browser does with a layout is what keeps my UX work grounded in what can really ship.
The Visual Design page covers brand identity systems, children's-book illustration, book covers, editorial layout, and production print.
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