Case Study · Brand Identity & Production Files

Meadow & Wren – Logo Vectorization & Production Suite

The brand existed only as raster images inside product mockups. I redrew it as a nine-variant vector suite with hand-traced script and Pantone matches for fabric.

The primary lockup, every curve a drawn path and the script traced letter by letter.

Client

Meadow & Wren

My Role

Vectorization, cleanup & production packaging

Scope

3 lockups × 3 colorways × 4 formats

Tools

Illustrator · Photoshop

Overview

A logo saved only as a picture can't be enlarged, separated, embroidered, foil-stamped or matched to a thread color.

Meadow & Wren's chosen concepts existed only as raster images inside product mockups. They didn't want new design work. They wanted that mark redrawn faithfully and set up for packaging, fabric tags and print.

Scope note: the source concepts were AI-generated before I was hired, and the brief was a faithful redraw. The redrawing, curve work, script tracing and color system are mine. The concept direction is theirs.

The Problem

Why I redrew it instead of auto-tracing

An auto-trace looks right at thumbnail size and falls apart everywhere else. Curves pick up extra anchor points, stems wobble, counters fill with fragments, and the paths can't be edited cleanly.

It also keeps the compression noise from the source. On a high-contrast serif with hairline strokes, that noise is the letterform at the thin points.

I redrew the marks with consistent stem widths, anchors at curve extremes, closed counters and matching terminals.

The System

Three lockups for different shapes

A stacked mark gets lost on a wide fabric tag, and a wide mark is unreadable in a square avatar. I built three lockups, plus the sprig alone for seals, favicons and stamps.

Square lockup for avatars, stamps and near-1:1 spaces.

Horizontal lockup for headers, tags and shallow spaces.

Standalone botanical sprig: a leafed branch with two curled tendrils — The sprig on its own, the smallest usable mark.

Colorways

Every mark in three colorways

Single-color embroidery, foil, letterpress, engraving and dark backgrounds all need solid black or solid white. I delivered both with the full-color set so the client wouldn't have to come back for a knockout.

Three by three grid of the Meadow and Wren lockups in full color, solid black, and solid white on a dark green ground — The white versions are true knockouts, checked against a dark ground before delivery.

Hand-Traced Script

I traced the tagline script by hand

The tagline isn't a typeface. I traced it by hand from the source art, so nobody can reset it in a lookalike font.

The hairline connectors get very thin at small sizes and can drop out on fabric or fill in on absorbent stock. I included that warning with the files.

The hand-traced script tagline, beautiful beginnings, at large size with the sprig above it — “beautiful beginnings,” delivered outlined so no font is needed to open or print it.

Color & Documentation

A color sheet for the manufacturer

A vector file doesn't say which green. I added a one-page reference with both brand colors in HEX, RGB and CMYK, plus the closest Pantone Coated and Pantone Textile TCX matches. TCX is there because fabric tags don't match to a coated ink book.

Meadow and Wren color reference sheet: charcoal and sage swatches with HEX, RGB, CMYK and Pantone values, plus typography and production notes — The notes at the base say Pantone values are closest matches to confirm on the final substrate.

In Use

The files, applied

These mockups use the delivered files as-is, with no adjustment.

Meadow and Wren stacked lockup on a woven neck label inside a cream baby garment, with a sage swing tag carrying the lockup and script tagline — Stacked lockup on a woven neck label and swing tag, the fabric use the brief was written for.

Meadow and Wren horizontal lockup on a kraft shipping box and a white folding carton, with a script tagline hang tag and sprig-pattern tissue paper — Horizontal lockup on kraft and white board, with the sprig as a tissue pattern.

White knockouts on a dark bag, cards and seal.

Delivery

What I delivered

Nine mark variants: three lockups, each in full color, solid black and solid white
Every variant as AI, SVG, PDF and transparent PNG at 3000px on the long edge
All type outlined, so no font licensing or installation is needed
Transparent backgrounds, organized in colorway folders
A color reference sheet with HEX, RGB, CMYK, Pantone Coated and Pantone TCX

I sorted the 36 files by colorway and format so the client never has to ask which one to send.

“I came in with messy source art and needed clean, production-ready files, and he handled the whole thing smoothly – asked the right questions up front, locked the deliverable list before starting.”

– Meadow & Wren · 5.0 ★ Upwork engagement

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I can redraw a raster logo as clean vector and deliver the colorways, formats and Pantone references a manufacturer needs.

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